We’ve narrowed down the top 4 social media sites that small business owners need to be using in 2016 because we believe that every small business needs to have a media presence to really grow.
However, we understand that there’s something exhausting about needing to manage multiple social media sites as a small business owner — especially when you’re busy trying to run your business.
That is precisely the reason why we’ve narrowed down the following 4 social media sites small business owners need to be using in 2016 — They manage to cover all the best aspects of social media for small businesses and maximize your social effort without exhausting yourself.
Whether you’re a local flower shop with a Facebook page already and trying to grow your following or repairing antique clocks you need to have a Facebook page. It’s the world’s largest social media site and the most active. Facebook pages allow you to connect with your community and customers in a way they’re familiar with. Additionally, the FREE insights tool offered by Facebook can give your business unbelievable insights into how customers see your business. A Facebook page is our number 1 suggestion on how to grow the awareness of your business rapidly.
Twitter is a great way to keep in touch with customers and look for new potential customers. Twitter exists as an open social media site. This means that you can reach out to people that you’re not “friends” with yet, unlike Facebook where you can only really communicate with people that have liked your page. You can follow activities that are happening around your industry and in your local community. Lastly, Twitter is a great way to keep on top of what your competitors are doing and the offers they’re promoting. Twitter is the cocktail party of social media sites, get in there, meet new people, and turn them into customers.
Instagram is an extremely popular social media site right now, and you don’t have to have a gourmet cake shop or boutique clothing store to make the most of it. People are also interested to know that there is a human being social media accounts. Show off your company culture, a special event, a big sale, a new shipment of antique clock parts, or a new piece of jewelry.
Having a Google+ page is very important if you’re a local business that has your customers coming to you (ex. a retail store). First a Google+ page helps with SEO and Google just likes it when you use their own social media site. The next (and probably most important) reason is because of Google+ Local Listing Page. This is what will allow your business to show up in the map on search results and showcase your reviews. Lastly, Google reviews. It’s very important to have Google reviews, and manage them. If your customers are searching for a flower shop in their local area, they’re going to pay more attention to the listing that has a 5 star review.
Well there you have it, the most important social media sites for small business owners in 2016. Implement these sites TODAY and witness your business grow right before your eyes. Once you’ve setup the above social media sites be sure to click here to download our FREE eBook on social media best practices!
Do you have any others to add? Let us know in the comments.