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Mike Arsenault

UP Agency | Digital Marketing Agency Toronto

What is the Difference Between Sleazy and Sincere sales?

What is the Difference Between Sleazy and Sincere sales? 2074 1263 Mike Arsenault

As someone with a long history in retail, I’ve had to do my fair share of sales. Can you guess what my most hated term is? It’s a real shocker, “upselling“. I can’t stand the word and all the cringe worthy feelings I associate with it.

I often worked in areas where it was clear my clients could not afford more than they originally set out to purchase. Something about upselling and convincing someone to buy a shoe protector, or 2 for 1 BOGO socks didn’t exactly sit right with me. Knowing that it was me pressuring the customer and not trying to fulfill their needs felt dishonest. Maybe my stats weren’t the best; maybe I didn’t have the best IPS or IPT’s (items per sale / transaction). But I did excel at one facet that never showed up on a spreadsheet but was beneficial in the long run, trust.

Relationship Building

In the world of digital marketing, trust is essential. Relationship building is at the core of all digital strategies. I think I was onto this when I began my retail experience in high school not even realizing I was developing a skill. I’ve been told I have a knack for sales, but I would have to disagree, I think I have a knack for connecting with people.

Here’s the issue. When it comes to a career, you have to do whatever it takes to hit quota. If the pressure is on you, you’ll put pressure on clients. One or two upsells probably won’t affect how you sleep at night, but if you find yourself feeling guilt often, maybe it’s time to try something different. A transaction is simply a connection between a human with a need and human who can fill that need. Let me just ask you this question:

Would you not want to be treated with dignity and respect if you were the one making the purchase?

Have you ever made a purchase and instantly felt regret? You don’t actually like what you’ve bought, maybe so much so that you return it. You were probably a victim of sleazy sales.

How do you recognize sleazy sales?

Talking about why your price is better than competitors
Fitting customers into stereotypes or general buyers personas
Neglecting the consumers’ needs

What my managers failed to recognize was that upselling doesn’t always have to take place in the same transaction. Building trust is what brings the customers back. Experience is everything. Would you rather go to a 5 star restaurant with crappy service, or a 3 star restaurant where you feel at home? It’s a pretty easy answer.

The 3 C’s

Personally, I always aim to give my honest opinion to suit each individual customer. If it works for them, great – if it doesn’t, I know that I had developed a relationship strong enough to ensure we will cross paths again. I recently read a great article on Entrepreneur about this very same topic, ‘How to Sell Without Feeling Sleazy’. They target what I would refer to as the 3 C’s of a human transaction.

  • Connection
  • Communication
  • Confidence

Self-explanatory, no? These 3 C’s should be the bedrock of every single interaction you have when conducting a sale. I consider this conversation marketing. You are offering a product/service, that everyone will use in his or her own unique way. Why treat every customer the same way when the application of your product/service will vary depending on the individual’s needs?

The difference between sleazy and sincere sales is that you connect with your customer, listen to their needs and sell with their best interests in mind as well as your own.

If you’re tired of continuously being bombarded by pitches, and numbers and stats – come have a coffee with us. We listen; I’ll even splurge for the scones. Every transaction is a two way street, and a good sale is one where both parties leave happy.

UP Agency | Digital Marketing Agency Toronto

How to Become a Better Leader in your Industry

How to Become a Better Leader in your Industry 2074 1263 Mike Arsenault

Leaders have a magical way of captivating a room don’t they? They inspire, motivate and bring out the best in the people around them. It’s seems inherently natural to them, something they were born with, but that’s not always the case. The traits of a leader can in fact be learned. I’ll let you in on a secret; a huge part of their success is based in confidence.

Step 1: Read, Read & Read Some More

Say you look at the daily routine of the most successful individuals on the planet, you will learn that reading is critical to their daily routine. Want to become a better leader in your industry or personal life? Start reading now. I can’t stress how important reading has become for my own self-improvement. To be a great leader, you need a great mind. LifeHack has an amazing article that outlines why you should read every single day and 10 benefits that will accompany it.

If you are truly motivated to become a better and effective leader, I suggest you check out two books in particular that helped transcend my leadership capabilities:

How To Win Friends and Influence People – Dale Carnegie

Micro Messaging – Stephen Young

The first book is How-To predicated on overall personal development. It’s intended to foster prosperity, in both your relationships and your career. There is a specific section on how to become a leader that revolves around authenticity and honesty with yourself and others. The second is about body language, and how to use it to your advantage. Both are fascinating that will offer tremendous insight on your path to developing superior leadership skills.

Step 2: Coles Notes Version

Now perhaps you don’t have the time right now to read these books, no worries. I’ll give you the Coles notes version of many leadership development articles.

  • Stay positive
  • Be a learner
  • Stay  passionate
  • Be a good listener

Have you ever met a super successful person with a lot of free time on their hands? Doubtful. For a driven sales person, budding entrepreneur, or single parent – leisure time can be difficult to come by. Managing one’s time is essential to overall success. It doesn’t matter how brilliant you are, if you can’t manage your time it’s going to be difficult to get anywhere. Fear not, FullContact offers some tips and apps you can use to manage your time more effectively.

Step 3: Three Major Keys If You Haven’t Absorbed Any of the Above

I could sit here and write book after book on how to develop your leadership qualities many of which you’ve probably read a million times. There are 3 very important skills which are often over shadowed by the usual:

  • Be unique
  • Appreciate the uniqueness of others
  • Challenge yourself and those around you

Fostering an environment of authenticity will promote emotional connections with those around you, thus resulting in the growth of effective teamwork. No one has ever been inspired or motivated by a cookie cutter boss so try and strive to be viewed as a mentor and a role model. If the success of your business is your top priority, understanding the importance of teamwork through improving your leadership skills should be too.

Let’s finish this off with a little exercise. Are there any leaders that you admire; a successful CEO, captain of a sporting team? Maybe there’s even a superhero you feel exhibits remarkable leadership qualities *cough* Captain America *cough*. Leave a comment below and let us know. I could talk superheroes for days!

We are digital marketing leaders, and we are always willing to grow with other leaders together. We understand the importance of teamwork. Not only teamwork, but effective teamwork. If you think we would be able to help, give us a call and we would be more than happy to grow together.

UP Agency | Digital Marketing Agency Toronto

4 Ways to Create Captivating Headlines

4 Ways to Create Captivating Headlines 2074 1263 Mike Arsenault
 We would love to tell you quality of content is all that matters on the Internet, but alas, this is not true. We are all cover judgers. We take a look at the title, the image and form a judgment, is this worth my time or not?   We have no doubt dozens of killer articles are lost in the content abyss, not because the articles suck, but because the headlines do.

 Your headlines needs to be catchy, interesting and informative. This is the most important part of the article and it needs to stand out. The title will help drive interest and SEO. A single word in a headline has the ability to increase the click-through rate up to 46%. A headline creates the initial impression of what your customer can expect to learn. Nail your title and draw those readers in or they’ll keep on clicking till the “right” title does.

 

Tips for writing a powerful headline right now:

 

Start with your headlines.

What are you trying to say? What problems are you solving for the reader? What can they expect to learn from your post?

What Would I Google?

The key to writing a effective headlines is being able to understand how your potential customer thinks. When crafting an impactful headlines, think “What would I google?”. Thinking this way is mutually inclusive. At the same time you are optimizing for SEO on google, you are approaching the mindset of your future consumer. Blend creativity with SEO.

Copywriters have created the four U’s of creating a captivating headline:

  • Unique
  • Ultra-specific
  • Urgency
  • Useful

 

Check out this great article on QuickSprout for more info on maximizing each of the four U’s

 

Analyze this.

So, you’ve followed the rules but how do you know your headline will be effective? There are lots of helpful resources on the web that analyze and predict effectiveness of your title. Our favorite is CoSchedules Headline Analyzer. It grades your title based on an analysis of the specific words you have chosen.  Use this app to tweak your title and find a winning combination with the best grade.

 

In a society crowded with information – you need to stand out.

Can you remember a time a great headline caught your eye? Would you have read the article if the headline hadn’t caught your attention, Probably not. If this article helped, why not contact the teambehind this informative masterpiece? Maybe we can help you with more than just your headline.

UP Agency | Digital Marketing Agency Toronto

How-To Avoid Information Overload

How-To Avoid Information Overload 2074 1263 Mike Arsenault

I’m busy, you’re busy, everyone is busy. We are over stimulated, overloaded and distracted. How are we expected to digest and retain everything we’re bombarded with in a day? Information, numbers, calendars, emails, the list goes on and on. We’re trying to do more, learn more and constantly force ourselves to be creative and produce compelling content.

We’re the ones behind the scenes. Crafting copy and strategizing how to best attack the market and monetize our hard work. If we’re daunted by information overload and struggling to keep up with life is our creativity suffering?

Honestly, I know at times I feel like I’m on autopilot and not even Tesla autopilot, because that actually works. In a world where information is free and accessible is seems careless to power off and take a break from learning but there’s a point when our brains are screaming for some downtime. Keep reading (I know, it’s just more information to add on) for some time management skills.

 

What are some signs you need a break?

If you’re replying to emails on the porcelain throne, you’re doing too much. You can’t take a few minutes to use the washroom in peace, this is a red flag and it’s also gross. If you can’t remember the last time you had some time for yourself, or a good night out with friends, you need a break. There’s no way you’re creating your best work if you can’t recall the last time you were able to relax. Give this article by Lifehack a read. My guess is that if you can check off 6 of the 10 signs, you may need a break. Life is all about time management, learn it.

 

Why do you need to escape?

You’re a human being. We aren’t wired to operate 24 hours a day, 7 days a week, 365 days a year. Doing the same task repeatedly, no matter how much you love it, will inevitably result in resenting a job you once enjoying doing. An escape doesn’t have to mean a vacation it can be much simpler. Maybe try something new to break the monotony. BuckitLife is a great company that’s all for exploring new adventures. Think of them as the AirBnB of thrill seekers.

My biggest motivation for taking well-deserved breaks and working on my time management skills was a result of wanting to spend more time with my family. I was working 9-hour days, coming home and locking myself in a cave to continue writing till bedtime. The quality of my work was slipping, I hated it and I never saw my family. It was loose-loose. Oh yeah, if you’re wondering – I took my laptop to the washroom consistently.

 

How to take a break?

If you type in ‘How to take a break’ in Google – you will find countless articles related to precisely that. One I found to be of significant help was Forbes ’10 Steps To Conquering Information Overload’. The two most effective tips I took from this article were:

  • Don’t Multitask
  • Clump similar tasks together

 

You are most efficient when you are working on one thing at a time. It sounds counter intuitive when we’ve been trained to multitask but it can help ease the burden of information overload and increase productivity big time.

 

What now?

We don’t all have the luxury of taking vacation so if you’re one of those lucky people who have a bank of days you never take, now is the time. If you’re not so lucky you need to make time for mini breaks, go to a yoga class after work, try something new and exciting on the weekend. Force yourself to take a break from the information universe, you’ll be much more productive after a little me time. Constantly learning is important, but learning about yourself is just as crucial to your success in life.

 

We’d love to hear how you find brain relief. Let us know in the comments. If you feel bombarded my information overload, and need to reassess some time management skills, give us a call, I’m certain we can help, we do some of our best work on the porcelain throne.

UP Agency | Digital Marketing Agency Toronto

Data Janitors: Handling Negative Comments on Social

Data Janitors: Handling Negative Comments on Social 1452 884 Mike Arsenault

Social media isn’t all rainbows and butterflies. Social gives consumers the opportunity to communicate their love for your brand with a quick wiggle of their thumbs but it also allows them to voice disappointments just as easily

Your customer expected an experience with your brand, you dropped the ball, the experience was disappointing and the client is upset. Your Facebook wall/Twitter/etc. is now the proud owner of a negative review. Mistakes happen, a miscommunication led to a major screw up and regardless of how it went down you need to handle it and handle it quickly. Here are some tips that will help you increase your social media monitoring capabilities.

Practice your listening skills

We all know what it’s like banging our heads against the wall arguing with someone who isn’t listening. Or even worse receiving and apology followed by a “but”. Don’t be that guy. People voice their opinions, positive and negative because they want to be heard. This is the time you need to listen and listen well. What are these person actually saying, what is their concern and what is he/she looking for?

Be sincere and apologize

Blanket style “We are so sorry about your experience, we will try to do better” apologies may have worked in the past but in 2016 anyone over the age of 5 can tell how disingenuous you sound. Not only does this look lazy on your part but it shows your customers you don’t care about the quality of service you provide.

Offer a solution to the problem your client has expressed. If the issue is complicated it’s best to move the communication from social media to private message, email or telephone.

Be quick, like really quick

The digital world is a savage place full of maddening expectations. Consumers often expect a response to a complaint within an hour regardless of the day or time. Good news is consumers are highly responsive to quick responses and often time will spread the word about how awesome your brand handled the situation. Have you ever seen the Taco Bell War Room? Give it a google, I’ll be patient… this is a room comprised of what academics like to call ‘Data Janitors’. They handle every post, negative or positive, from every pleased customer to each internet troll out there. They are a group of individuals dedicated to superior social media monitoring of your social media comments.

Never delete legitimate posts

You can’t ignore customer complaints and hope they just go away. When you ignore people and in this case delete their concerns without even addressing them, you feed the anger. In addition to angering an already upset customer, deleting comments makes you look fake. The digital world praises transparency in brands, be honest, making mistakes its part of being real as long as you handle it properly.

Use humour carefully

We’ve seen many examples of brands countering costumer complaints with a perfectly timed witty response. When executed properly this type of response can win lots of brownie points. Used in the wrong setting it can discount your clients concerns and hurt your brand image.

Watch for Trolls

Occasionally you will be attacked by the mysterious trolls of the interweb. There is nothing worse than an internet troll. If there is no legitimacy to the post and it is clearly not relevant you can remove them. With time you will be able to spot a troll instantly.

Are you having troubles finding the right tools or strategizing for your social media monitoring plan? Give us a call. It’s kind of what we do. We dislike internet trolls as much as the next person. We know how to handle them, we’ve been dealing with them for quite some time now. They really aren’t as scary as it seems. They are just individuals wanting to be heard (at least that’s what we tell ourselves).

UP Agency | Digital Marketing Agency Toronto

5 Simple Tips & Tricks To Help You Gain Social Traffic

5 Simple Tips & Tricks To Help You Gain Social Traffic 2074 1263 Mike Arsenault

Social media can be tough. Growing your accounts, whether they are personal or business is hard work. We here at Up Agency have compiled a list of simple things to do to grow your social accounts. Follow these few easy guidelines and your social accounts will be booming in no time.

Know Your Target

Knowing your target is quintessential to growing your traffic. Having a basic understanding of their likes, dislikes and general hobbies will help you greatly in gaining an influx of consumers. But first, how do you understand your audience? By tracking the data, of course. Using a social media analytics tool such as Sprout Social you will be able to determine the habits of your target, well at least the social ones, not the secret gross ones. Once you understand who your audience is, it becomes ultimately easier to connect with them on a more personal level.

 

Don’t Post At Irrelevant Times

From your gathered data it should be fairly simple to know the appropriate time to post. But just in case you still don’t know there are resources out there to help. Sites such as kissmetrics, Hootsuite and Hubspot all have posting schedules to help you find the best times for you to gain a wider audience reach. Once you think you’ve found the perfect time to post, give it a test run to find what works for you.

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Grow Traffic with Social Proof

First, what is social proof? Well, it’s the notion that people will follow the action of the masses. It basically is showing people your product and why others like it therefore they should like it too. Below are a few simple tips on how to grow your social proof.

  • Customer testimonials: 92% if users are more likely to trust non-paid recommendations
  • Influencers: 49% of users rely on the recommendation of an influencer
  • Social Shares: if done properly it can create a herd like mentality

 

Use Personality

Giving your brand a voice and personality is one of the most painless ways for gaining traffic. Consumers find it easy to connect with something that has a more human like aspect to it as opposed to those who don’t. Don’t be afraid to engage with your audience, as it gives your brand more of a voice. And laughter is key when it comes to creating a brand personality, if you can make your consumers smile or laugh while interacting with you, you’ve won them over. Being honest and having fun are the two most important things to remember when developing your brand’s personality. Just remember to stay true to your brand’s message throughout all of the interactions you have with your audience.

Social Influencers Can Be a BIG Help

Humans are more likely to judge something based on the opinion of someone else. When choosing an influencer you must always ask the question “what influence would share this? It’s important to remember that they must be relevant to the brand of your industry. You must also make sure that they have a highly engaged social following, if you get someone who doesn’t and they retweet your tweet, it’s good but not as great as it can be. ”   


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So there you have it folks, some simple ways to help increase your social traffic. For more tips and tricks check out the insane rule of thirds to help gain more followers. Leave a comment below to let us know of the ways you use to increase your social traffic.

UP Agency | Digital Marketing Agency Toronto

5 Things you Need to know about Marketing to Millennial Moms

5 Things you Need to know about Marketing to Millennial Moms 1244 758 Mike Arsenault

Women still control the majority of the purchases in the home but don’t be fooled; millennial moms aren’t the same as the moms of the past. Make sure your company is using digital marketing to direct marketing strategy for these millennial moms the right way.

She’s techy

It’s not 1980, these women know how to use a computer, and they grew up with technology. Try and find a millennial mom without a smartphone… You probably can’t. 94% of millennial mothers currently have a smartphone in Canada and an additional 51% also have a tablet. These mommas have numerous social media accounts and spend over 2 hours a day on their phones alone.

She never leaves her phone at home

Millennial moms will use every tool available to ensure they’re making the right choice. She scours Pinterest for recipes, texts photos to her friends, hunts for better prices and reads reviews all before heading to the check out. She doesn’t have time between cooking and taking Timmy to T-ball to return products that weren’t good enough. Have a good marketing strategy so you can always be one step behind these millennial moms. Let’s face it; moms are always one step ahead.

The Internet is her Mommy group

When women entered motherhood back in the day, friends, family and new mom groups were the ultimate source of advice and recommendations. That hasn’t changed for millennial moms, but the mommy group just got a whole lot bigger…like the whole world bigger. There are endless resources online and Millennial Moms are taking advantage. They are their own digital marketing strategists, so be wary and tready very carefully in your direct marketing tactics for these millennial moms.

She’s very vocal

Millennial moms are in a constant conversation about what to buy in person and online. What soap is safest for baby, what yoga pants can take a beating, what can you do with chicken for the 6th time in a week. The average millennial mom is asked for product recommendations 9.6 times a month and will make product suggestions 10.4 times a month voluntarily. If something works for her, she’s going to talk about it.

She’s not Mrs. Perfect and she’s cool with it

The “SuperMom” kick was fun in theory. Giving mom credit for doing all the awesome stuff she does was a great idea. But, what it over looked was how bad it made women feel when they were tired or really just didn’t want to “do it all”.

Millennial moms are not letting Motherhood define them; they’re taking time for themselves and enjoying some freedom. The persona of the “mom” consumer is the same in many ways but vastly different in others. Talk to her like shes a mom of the 80s and she won’t hear you. Get it right, she’ll love you and the world will know.

Where would we be if it weren’t for our mothers? All those back to school deals and all that meticulous scouring through flyers to find the best deals, Coupon crusaders (you’re welcome Marvel). We may not be millennial moms, but we can definitely try our best to make sure you’re marketing strategy is only one step behind them. Let’s talk and see if we can make something happen, I mean we’ll never be moms – but we can try our best to help them in their scouring.

UP Agency | Digital Marketing Agency Toronto

1 Insane Social Media Rule Of Thirds To Get More Followers

1 Insane Social Media Rule Of Thirds To Get More Followers 2074 1263 Mike Arsenault

Social media professionals and content creators are not following one simple rule that will help them get significantly more engagement on their social profiles. The social media rule of thirds.

My name is Adrian, a social media professional and founder of UP Agency, we manage the social communities of many companies here in Canada. I want to share with you the one insane rule we follow to ensure we’re getting the maximum return from our social media efforts.

As Hootsuite mentioned in their comprehensive article on social media’s rule of thirds; “It’s tempting for businesses to exclusively share their content to drive sales or marketing, neglecting authentic engagement. It takes discipline to share content from like-minded businesses or industry thought leaders.

They’re right. As social media professionals we need to start giving more value to a community before asking them for something in exchange. The Chicago Tribune in their article put it best: by putting the rule of thirds into practice, social media can be a far richer, more satisfying experience.

So what is it? What is the social media rule of thirds? It’s a simple rule that follows a simple guideline. One-third of the content you post should be brand related, one-third should be industry related, and one-third should be personal. Let’s break these down:

– 1/3 BRAND

Constantly driving to your own content is a turn off for your social audience. Like a huge turn off. Like late on a first date without a courtesy call turn off. That’s why only 1/3 of your posted content should drive to your own content. Whether it’s blog posts, sign up posts, or simple showboating, it should be limited to only a 1/3 of posts. Anymore and you’ll start losing followers quick. You need to give your followers something of value, something that will keep them engaged with your brand after they’ve done business with you. Which leads to the next social media rule of thirds.

– 1/3 INDUSTRY

It might be had to digest, but you should be sharing content posted by other businesses. It shows YOUR audience that you know the industry like the back of your hand, that you’re connected and aware of what going on around you, and that you’re not blind to the fact that there is indeed competition. But mostly, it shows that you’re collaborative and an industry team player.

One great example of brands collaborating together to increase their exposure is with @TescoMobile, @YorkshireTea, @RealJaffaCakes, @CadburyUK… the list goes on. Tapping into a customer conversation with Tesco Mobile, each of these businesses exploded in growth thanks to their more fun, collaborative sides.

– 1/3 PERSONAL & ENGAGEMENT

Please understand this clearly. It does NOT mean posting pictures of your night out at the bar, or your friend with his tie around his forehead. But it does mean company culture. Community events and it could mean Monday motivation or weekend inspiration. You want your audience to know there’s a human behind your social profile. Ask them what they have planned for the weekend. Post a picture of the beautiful afternoon at your office. Whatever you choose, keep it light.

Now that you have this golden goose, go and implement the social media rule of thirds into your social strategy. Right now. You’ll be happy you did. By following the rule of thirds you’ll see a great increase in the engagement on your social posts. So don’t wait, create one post right now for each category!

UP Agency | Digital Marketing Agency Toronto

How to Create Effective Teamwork between your Sales and Marketing Team

How to Create Effective Teamwork between your Sales and Marketing Team 2074 1263 Mike Arsenault

Often, the success of an organization becomes dependent upon a cohesive marketing and sales team. Actually, scratch that. The success of an organization is dependent upon proper teamwork and a cohesive team in general. However, marketing and sales teams tend to bear a majority of the burden in terms of an organizations success. This may be due to the fact that these teams are called ‘revenue generators’. They make the main fraction of money for the company. However, these two systems are known for their, putting it mildly, discontent for one another. The following will be my best attempt as to how you can sluice-out gravel between these two vital parts of your business to maximize efficiency, and most importantly, increase your profitability up to 3 times.

Nevertheless, when your Marketing and Sales teams understand the importance of teamwork, real magic happens. Harry Potteresque, and these teams are full of Fantastic Beasts.

4 steps as to how to align your sales and marketing team

Disciplined Communication is Key.

Talk it out. More disciplined interaction between your sales and marketing team will open-up new possibilities and is a cornerstone of effective teamwork. This means arranging meetings at regular intervals: quarterly, monthly or even bimonthly. Too frequent of meetings can be harmful as they take up valuable time without any worthwhile results, so it’s important to strike balance.

Meetings should include discussions about prospective opportunities and problems the marketing and sales teams see. Exchanges should also include brainstorming sessions about solutions. The interactions will dissolve any frustrations spewing beneath the surface and reveal critical points unforeseen by both sides.

Assign an In-Charge or Chief

One of the most effective steps you can take to align your marketing and sales team is to allocate a joint Chief. Under this designation, both teams are responsible for one common goal: profiting. The head is responsible for the frictionless operation of both teams. Many companies use this method and to good success: Coca Cola, Campbell’s Soup and FedEx have commissioned a Chief Revenue Officer (CRO) for this purpose. Responsibility of both teams lies with the head. Lead by example. Refer back to one of our posts on how to build and hone those leadership qualities.

Proximity Helps

Having both of your teams under the same roof helps bridge the gap between them. Members of either team should sit in on the other teams discussions, and report their findings to their team. Propinquity also helps by creating trust between them. Team members are less likely to view other members as suspicious. It will also lessen the impact of cultural differences, which exist because of the contrasting ways the teams operate. The workplace setting will care more positive vibes.

Feedback Your Way To Efficiency

This point closely matches with the first, however, given its importance, it deserves a place of its own. Essentially, this point highlights the importance of fruitful feedback between the Sales and Marketing teams. This can be done in several ways:

A sales VP can summarize any sales made by the sales force, especially emphasizing the methods employed and the nature of the lead: hot, warm or cold
Feedback forms, that marketing develops for the sales team, can be made more concise, to save time and energy of the sales force
Marketing can pay Salespeople for a discussion. This allows marketing insight into how salespeople operate, and their recent sales practices. This will generate useful information about how customers think and what they need.

In a nutshell, the best way to move forward is to analyze your organization’s requirements. If there are distinct marketing and sales teams, your focus should be to alleviate any disconnect between them. For that, the steps given above will guide you and your business to maximum profitability and lucrative success.

Here at UP, we understand the value and importance of a cohesive team. That doesn’t mean we don’t butt-heads, but that is when some of our best work gets accomplished. If you aren’t arguing, are you really trying? In order to better align your marketing and sales team, you need to understand the importance of teamwork. Effective teamwork can be established through implementing these tips. Give us a call to learn more tips, or share some of yours below in the comments. We would love to hear any input you can offer us!

UP Agency | Digital Marketing Agency Toronto

How to exploit your fur babies for social media likes

How to exploit your fur babies for social media likes 2074 1263 Mike Arsenault

7.5 million houses in Canada are home to furry critters; we consider these creatures vital members of our family. Our four legged friends are our children. They wake us up, they whine when they want food, they’re attention whores; convinced they’re human members of our clan.

As brands our goal on social media is to be human, to show our fans there is in fact a real person behind the screen. Perhaps a person with an adorable wiener dog who’s just as much a part of the brand team as everyone else. It’s time to let that little guy shine. We grantee your followers will love him just as much as you do and it will get more likes.

Little floofs are the stars of the Internet. Let’s leverage their charisma to win over more fans and gain more likes.

Find ways to incorporate your pals into posts in a way that’s not only adorable, but encourages engagement with your followers. Asking questions and pairing pets with contests is great way to start a conversation. Getting your hands of photos of your fan’s little hairballs is also highly recommended.

Last, but certainly not least, you want to be able to exploit your fur babies, but make them proud, ensure they all well-groomed. Then, you’re ready to upload your posts and start raking in the likes. Look at the examples below and let us in the comments or on social media which is your favourite!

Don’t have time to exploit your fur babies for social media likes and stardom? We can help. As content marketing consultants and pet lovers, we’ve led many social media campaigns, specializing in engagement growth. If you’re seeking social media marketing help as the holiday season approaches, contact us for an expert take on holiday social media campaigns.