Social media can be tough. Growing your accounts, whether they are personal or business is hard work. We here at Up Agency have compiled a list of simple things to do to grow your social accounts. Follow these few easy guidelines and your social accounts will be booming in no time.
Know Your Target
Knowing your target is quintessential to growing your traffic. Having a basic understanding of their likes, dislikes and general hobbies will help you greatly in gaining an influx of consumers. But first, how do you understand your audience? By tracking the data, of course. Using a social media analytics tool such as Sprout Social you will be able to determine the habits of your target, well at least the social ones, not the secret gross ones. Once you understand who your audience is, it becomes ultimately easier to connect with them on a more personal level.
Don’t Post At Irrelevant Times
From your gathered data it should be fairly simple to know the appropriate time to post. But just in case you still don’t know there are resources out there to help. Sites such as kissmetrics, Hootsuite and Hubspot all have posting schedules to help you find the best times for you to gain a wider audience reach. Once you think you’ve found the perfect time to post, give it a test run to find what works for you.
Grow Traffic with Social Proof
First, what is social proof? Well, it’s the notion that people will follow the action of the masses. It basically is showing people your product and why others like it therefore they should like it too. Below are a few simple tips on how to grow your social proof.
- Customer testimonials: 92% if users are more likely to trust non-paid recommendations
- Influencers: 49% of users rely on the recommendation of an influencer
- Social Shares: if done properly it can create a herd like mentality
Use Personality
Giving your brand a voice and personality is one of the most painless ways for gaining traffic. Consumers find it easy to connect with something that has a more human like aspect to it as opposed to those who don’t. Don’t be afraid to engage with your audience, as it gives your brand more of a voice. And laughter is key when it comes to creating a brand personality, if you can make your consumers smile or laugh while interacting with you, you’ve won them over. Being honest and having fun are the two most important things to remember when developing your brand’s personality. Just remember to stay true to your brand’s message throughout all of the interactions you have with your audience.
Social Influencers Can Be a BIG Help
Humans are more likely to judge something based on the opinion of someone else. When choosing an influencer you must always ask the question “what influence would share this? It’s important to remember that they must be relevant to the brand of your industry. You must also make sure that they have a highly engaged social following, if you get someone who doesn’t and they retweet your tweet, it’s good but not as great as it can be. ”
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So there you have it folks, some simple ways to help increase your social traffic. For more tips and tricks check out the insane rule of thirds to help gain more followers. Leave a comment below to let us know of the ways you use to increase your social traffic.
