Tips & Tricks

UP Agency | Digital Marketing Agency Toronto

Instagram Tips for Beautifying You Feed

Instagram Tips for Beautifying You Feed 2074 1263 Adrian Lischer

Want more followers? Try polishing up your personal Instagram aesthetic. While your personal Insta may look perfect as a jumbled mess of love, the same cannot be said for a professional account. There are a number of elements that all need to be taken into account with every post. All it takes in one ill-fitting photo to throw your theme off. Here are some Instagram tips on creating a stellar Instagram feed.

Take Instagram worthy photos

First off, there are no concrete rules but when in doubt: Shoot from above, use natural light and avoid clutter. Let items hang outside the frame, this looks much more natural. Instagram loves white space!


Do you want a warm and cozy Instagram theme? How about minimalist and fresh? Colour and overall tone of your images will affect the way your photos feel. Pick a tone and stick with it. Also consider the saturation of colour. Do you want your theme to be bright and playful or muted and soft?

Notice the very obvious colour themes in these 4 accounts:


If you’re going to use filters, and we hope that you do, make sure to use the same filter consistently. Much like colour and tone, it is important to keep the same feel throughout the feed. It’s more pleasing to the eye and creates a nice flow.

Use more tools

Photo editing apps are key. Some Instgramers will use more than one app for a single photo. Also, don’t forget, you can access Instagram from your computer so if you have an incredible camera, use it.

A few of our favs:

Snapspeed (Powerful editing and filters)
VSCO (Custom exposure, perfect for low light)
BLACK (B+W, editing capabilities)
Hyperlapse (Slow from 1x to 12x speed, stabilization for video)
Boomerang (Fun looping videos)
Perfect365 (For the selfie queen, beauty enhancer)
PicStitch (Collages)

If it doesn’t fit, don’t post it

At some point you will take a really amazing photo and you’ll want to add it to your Instagram but something will feel off. If it doesn’t fit the overall aesthetic of the feed, don’t post it. It will stick out and ruin the flow. Save it for Twitter or Facebook.

Did we manage to help a little bit? Of course we did. You have just gained some insightful Instagram tips on your path to learning how to use Instagram for your professional business. If you’re still having trouble, give us a call. I mean, we’re no nail salon or barbershop, but we know our way around an Instagram.

UP Agency | Digital Marketing Agency Toronto

4 Tips to increase your productivity during the week.

4 Tips to increase your productivity during the week. 2074 1263 Adrian Lischer

It’s the morning, you just got to the office, you’re not into it and you’re already procrastinating by checking Facebook, chatting with colleges or reading articles like this one. Maybe you had a rough night loosing in fantasy football, maybe you started your morning stepping on legos and running over your garbage can (we’ve all been there). It happens to the best of us but we can’t let a crappy Sunday night or Monday morning predicate the tone for the rest of the week.

I hate to say it, but your week doesn’t actually start Monday morning, it starts Sunday night. Yes, it’s true we can’t necessarily predict a Lego incident but we can do our best to minimize morning annoyances by organizing ourselves. Take time on Sunday to plan your week, the effort will be totally worth it. Waking up on a Monday morning to a pre-planned outfit and a healthy prepare lunch is enough to give yourself a better start.  These are simple productivity tips that will not only help you organize, but give you piece of mind.

These 4 things will turn chaos into a well-oiled machine:

  • Reflect on last week
  • Make a To-Do list for this week
  • Plan time to relax
  • Prep for your week (food, clothes, driving arrangements ect.)


Reflecting on what you accomplished last week will offer a sense of fulfillment. It’s okay to feel good about what you’ve done, even if you’re the only one who’s acknowledging these feats. On the flip side if you had a sub par week think about what you can do to make sure this week is more successful.

I am about to contradict myself here, but stop trying to find your Monday motivation through articles like this. The time you spend scouring the web for motivational pieces could be spent investing in yourself.

2 tips that work for me:

The best part of a whiteboard is it’s easy to change. It’s a calendar, a to-do list and goal setter all in one. I invested in a whiteboard in my final year of University to help me keep track of assignments, important dates and personal goals I wanted to achieve throughout the year. I ended up finishing in the top 15% of my graduating class. Is this is a coincidence? Purchase one and find out for yourself.


Meditation and reading is time invested in yourself. Use these opportunities as downtime, get into your zen space, and forget about your responsibilities. Adding personal leisure into your schedule works wonders for productivity.

These are all tips. Hopefully you learned some productivity tips and some time management tips. Some may be useful to you, some not so much. Find out what works for you. It’s amazing what a little planning on the weekend can do for your productivity during the week. It is your responsible on how to be productive during the week, you might as well get a head start on Sunday Night.

Leave a comment at the bottom and let us know what works well for you! We would love to hear about the tips and tricks that help keep you going through the week! If you still find that you’re having trouble managing your time and not being as productive for your business, give us a call or check out some other blog posts to see if there’s anything else that may help (I’m sure there is).

UP Agency | Digital Marketing Agency Toronto

4 Ways to Create Captivating Headlines

4 Ways to Create Captivating Headlines 2074 1263 Mike Arsenault
 We would love to tell you quality of content is all that matters on the Internet, but alas, this is not true. We are all cover judgers. We take a look at the title, the image and form a judgment, is this worth my time or not?   We have no doubt dozens of killer articles are lost in the content abyss, not because the articles suck, but because the headlines do.

 Your headlines needs to be catchy, interesting and informative. This is the most important part of the article and it needs to stand out. The title will help drive interest and SEO. A single word in a headline has the ability to increase the click-through rate up to 46%. A headline creates the initial impression of what your customer can expect to learn. Nail your title and draw those readers in or they’ll keep on clicking till the “right” title does.


Tips for writing a powerful headline right now:


Start with your headlines.

What are you trying to say? What problems are you solving for the reader? What can they expect to learn from your post?

What Would I Google?

The key to writing a effective headlines is being able to understand how your potential customer thinks. When crafting an impactful headlines, think “What would I google?”. Thinking this way is mutually inclusive. At the same time you are optimizing for SEO on google, you are approaching the mindset of your future consumer. Blend creativity with SEO.

Copywriters have created the four U’s of creating a captivating headline:

  • Unique
  • Ultra-specific
  • Urgency
  • Useful


Check out this great article on QuickSprout for more info on maximizing each of the four U’s


Analyze this.

So, you’ve followed the rules but how do you know your headline will be effective? There are lots of helpful resources on the web that analyze and predict effectiveness of your title. Our favorite is CoSchedules Headline Analyzer. It grades your title based on an analysis of the specific words you have chosen.  Use this app to tweak your title and find a winning combination with the best grade.


In a society crowded with information – you need to stand out.

Can you remember a time a great headline caught your eye? Would you have read the article if the headline hadn’t caught your attention, Probably not. If this article helped, why not contact the teambehind this informative masterpiece? Maybe we can help you with more than just your headline.

UP Agency | Digital Marketing Agency Toronto

How-To Avoid Information Overload

How-To Avoid Information Overload 2074 1263 Mike Arsenault

I’m busy, you’re busy, everyone is busy. We are over stimulated, overloaded and distracted. How are we expected to digest and retain everything we’re bombarded with in a day? Information, numbers, calendars, emails, the list goes on and on. We’re trying to do more, learn more and constantly force ourselves to be creative and produce compelling content.

We’re the ones behind the scenes. Crafting copy and strategizing how to best attack the market and monetize our hard work. If we’re daunted by information overload and struggling to keep up with life is our creativity suffering?

Honestly, I know at times I feel like I’m on autopilot and not even Tesla autopilot, because that actually works. In a world where information is free and accessible is seems careless to power off and take a break from learning but there’s a point when our brains are screaming for some downtime. Keep reading (I know, it’s just more information to add on) for some time management skills.


What are some signs you need a break?

If you’re replying to emails on the porcelain throne, you’re doing too much. You can’t take a few minutes to use the washroom in peace, this is a red flag and it’s also gross. If you can’t remember the last time you had some time for yourself, or a good night out with friends, you need a break. There’s no way you’re creating your best work if you can’t recall the last time you were able to relax. Give this article by Lifehack a read. My guess is that if you can check off 6 of the 10 signs, you may need a break. Life is all about time management, learn it.


Why do you need to escape?

You’re a human being. We aren’t wired to operate 24 hours a day, 7 days a week, 365 days a year. Doing the same task repeatedly, no matter how much you love it, will inevitably result in resenting a job you once enjoying doing. An escape doesn’t have to mean a vacation it can be much simpler. Maybe try something new to break the monotony. BuckitLife is a great company that’s all for exploring new adventures. Think of them as the AirBnB of thrill seekers.

My biggest motivation for taking well-deserved breaks and working on my time management skills was a result of wanting to spend more time with my family. I was working 9-hour days, coming home and locking myself in a cave to continue writing till bedtime. The quality of my work was slipping, I hated it and I never saw my family. It was loose-loose. Oh yeah, if you’re wondering – I took my laptop to the washroom consistently.


How to take a break?

If you type in ‘How to take a break’ in Google – you will find countless articles related to precisely that. One I found to be of significant help was Forbes ’10 Steps To Conquering Information Overload’. The two most effective tips I took from this article were:

  • Don’t Multitask
  • Clump similar tasks together


You are most efficient when you are working on one thing at a time. It sounds counter intuitive when we’ve been trained to multitask but it can help ease the burden of information overload and increase productivity big time.


What now?

We don’t all have the luxury of taking vacation so if you’re one of those lucky people who have a bank of days you never take, now is the time. If you’re not so lucky you need to make time for mini breaks, go to a yoga class after work, try something new and exciting on the weekend. Force yourself to take a break from the information universe, you’ll be much more productive after a little me time. Constantly learning is important, but learning about yourself is just as crucial to your success in life.


We’d love to hear how you find brain relief. Let us know in the comments. If you feel bombarded my information overload, and need to reassess some time management skills, give us a call, I’m certain we can help, we do some of our best work on the porcelain throne.

UP Agency | Digital Marketing Agency Toronto

Tracking URL – What it is and Why you Need it

Tracking URL – What it is and Why you Need it 2074 1263 Adrian Lischer

What on earth is a tracking URL?

A tracking URL, put simply (thanks to Google) is when you’re directing traffic to a landing page from anywhere other than a call-to-action. It’s most commonly used with paid advertising campaigns such as PPC (pay-per-click) of banner ads. You can also use it for an email campaign.

What are some of the benefits? 

Tracking URL is primarily used to measure the conversion rates from visitors to customers and where clicks originate from. It will help you gain tremendous inside about your marketing campaign. The data retrieved will provide stats along the lines of the number of page visits to a site, bounce rate, demographics and much more.

We live in a world of data. Data reigns supreme. Use this data to gauge whether or not your marketing efforts are paying off and whether your digital marketing strategy is in need of a rehaul.

 How do you create one? 

How do you recognize the difference between a normal URL and a tracking URL? Let me use this example from HubSpot to help clarify.


  • Normal URL:


  • Tracking URL: 


The area that is bolded is referred to as ‘token’. A token URL simply helps to engage when you end user is engaging. Click on the link above to follow an in-depth guide as to how you can create and implement a tracking URL into your campaign. Don’t you just love HubSpot?

If you aren’t operating on HubSpot, don’t worry. You can build a tracking URL through Google’s free URL builder. You’re welcome.


Why you need a tracking URL.

Well, if you haven’t already figured it helps, it helps to aggregate data so you and your company can figure out what digital marketing strategy is working best. If you aren’t doing this, you’re not likely to improve your conversion rates.

However, there is a downfall to including such long and bulky URL’s onto each and every post you make. Especially if you want to share it. There are a few services out there that will help hide the token url and make it appear cleaner. I suggest using or the Google URL shortener.

Digital marketing is all about data. In digital marketing is all about understanding the relationship between emotion and technology. Implanting a tracking URL strategy will offer insight as to how you can leverage your data to optimize this relationship of emotion and technology.

See what’s working for you, and what isn’t. Implement a few different strategies, use some tracking URLs and find out what works best for your company and your customers.

If you don’t want to see what’s working for you, don’t worry. We can do it. It’s actually what we do best. Give us a call and we can do all the heavy lifting

UP Agency | Digital Marketing Agency Toronto

Inbound Marketing: Build It and They Will Come

Inbound Marketing: Build It and They Will Come 2074 1263 Adrian Lischer

If you build it, they will come

Ray Kinsella may not have known why he was building a baseball diamond but he knew if he built one they would come.  This is inbound marketing in a nutshell. Build something awesome that people need and they will come to you.  If you are new to the inbound marketing world, let me give you a look at the first, and most crucial step, attraction.

I would argue that the attraction stage is the most essential of the inbound marketing process.

Why you ask?

Attraction is where you grow brand awareness and establish your reputation as an industry thought leader. You are a platform for which customers can rely on receiving information. It is however important to remember, that you are not attracting just anyone, you are attracting your buyer personas. You have a particular niche, so cater your created and curated content to your specific target.

Along with being specific, you must be consistent. If you’re implementing an inbound campaign chances are results won’t show overnight. It’s not a sprint, rather a marathon. I don’t have an answer for how quickly your ROI will be evident but I do know you will reap the benefits of what you ultimately put in. It’s easy to become discouraged when all your hard works seems to go unnoticed but you’ve got to stick with it, it’ll be worth it.

3 keys to optimize attraction:

  • Blog
  • Keywords
  • Social Publishing


Blogging helps drive traffic to your website and helps covert traffic into leads. There are endless blogs about blogging so I won’t go into detail on how exactly to blog. Once you have a blog it’s imperative you know where to share it.  Wishpond  is a wonderful resource that outlines the different social platforms and the benefits of each. Once you understand the benefits of each platform you can then determine which makes the the most sense for your audience.

Keywords are what drive your awareness through search engines. The more keywords, the higher the SEO, the higher your search result on various search engines. Unfortunately, it’s not as simple and throwing in a couple words. Head over to WordStream and learn some of the basics of SEO and keywords

Now what is Social Publishing? Social publishing is an umbrella term for the management of web content. It’s about creating conversations with your target through multiple social media outlets. Facebook posts, tweets, email campaigns, comments on videos, etc. and create consistent interaction, help build brand identity and form relationships.

Have a plan

You may be eager in the beginning of your social media conquest, but we recommend taking it slow and have a written strategy. The most common mistakes are not using the appropriate social platforms and lack of consistency. Nothing screams I’ve given up, like a Facebook page that went from a post a day to a post a month.

The companies that give up on social media either try to tackle too much, or post too little. Much like traditional marketing, research is your first step. If you don’t know your customer, you can’t reach them.

Answer these questions before anything else:

  • Where are your prospects active?
  • What times they are active?
  • What content will they appreciate?


Once you know where and when your customers are active and what they find valuable all that’s left is to give it to them. Good luck!

If you are still a little confused and need help increasing your social presence, keywords, or social publishing power, give our team a call and let’s have a conversation.  Because in summation. That’s what the attraction stage is all about.

UP Agency | Digital Marketing Agency Toronto

7 Tips to Build your Email List

7 Tips to Build your Email List 2074 1263 Adrian Lischer

Offline or online, everyone aims towards staying in touch with potential buyers. How should one focus on building credibility and communication? I’ll give you one tip; try building an email-marketing list.

Building your email list is one of the most efficient and reliable marketing resources for lead generation. A valuable list goes beyond paying for it. The simple reason behind this fact is that subscribers genuinely want to hear what you have to say. They want to hear the information that only you can provide for that specific niche that they are so fond of.

What are some tips to build your email list that will skyrocket your numbers?

Here are 7 of them right now:

Offer Something Valuable

Basically, you must give something to earn something. Simple physics really (I was never good at science). That means you have to offer your subscribers something useful, so that they don’t mind receiving emails from you. I mean, I don’t give my email out to just anyone. There is a very special place in my heart for those companies I do give it out to (GAP, Bath and Body Works).

In order to get that initial email exchange, you need to know what your potential buyers would want to receive or share. You have a niche, they need that niche. The value just doesn’t stop there though. Through an effective email list, you can motivate, and continuously communicate with your buyers so you can satisfy all of their needs. Don’t just sell; be sincere. Show your clients your care; it will do wonders in creating a company value.

Design Your Sign Up Form Carefully

No one is going to give out their information if they only read a boring “Sign up with us!” . Am I wrong? No, I am not. You have to pay attention to every single detail of the sign up form. The proof is in the pudding (I think that works for this). Start with something captivating, like a catchy message that will include satisfying on their needs. Another important thing is asking only for the necessary information and nothing more. Two necessary components should be an email (obviously) and the individual’s name. If you need help designing a sign up page, check out this page by Neil Patel for some good ideas, he knows what he’s doing.

Show Samples Of Your Valuable Content

If you’re targeting your specific buyer personas correctly, you will have limited trouble developing an email list. However, for the rest of the potential buyers that are still not convinced, provide samples of the valuable content. Examples could include an eBook with registration, or a 15% off your first purchase. Add value.

Value is where both parties leave the transaction happy. Your company is more than just a product. You have a niche that serves a particular interest. Great. But how does this add value to your prospective clients? Make sure to make this evident in every email, blog and social post you create.

Include A Call To Action

A call to action, otherwise known as a CTA, is an instruction to the audience to provoke an immediate response (thank you Google). You ever see a ‘call now’ or a ‘learn how’ at the bottom of a page? Those are call to actions.

The point of a call to action is almost as a reminder. It’s a challenge to the reader for them to make the most of this opportunity so they do not miss out.

Social Proof As An Email Builder

Everyone wants to blend in, for some reason uniformity is embedded into human nature. So brag about how many subscribers you have. This way, when people see how many fans you have, they will think that they are missing out on crucial information. Everyone wants to have a seat at the table. You have great content (I would hope so at least) so brag about it.

Hold A Webinar 

Webinars are a great way of drawing people in. It is a way to feel that something is real, almost as if you are giving a face to the product (make sure to take care of yourself beforehand). When hosting a webinar, the most significant marketing tactic is starting with the promotion as early as you can. This way, you will reach a larger audience. Check out this link to see how exactly you can create a webinar invitation.

If You Haven’t Already, Start Guest Posting 

Guest posting is immensely crucial to your content strategy. You can either guest post or take a more content-curated approach. This is a way to expand your niche with industry thought leaders. Sometimes it’s refreshing for your buyer personas to hear a different view on a topic they love. I mean, they clearly value what you are selling, but why not throw in some content from another renowned source?

These are 7 crucial tips to help you build your email list. Even if you only use one of them (I hope you use more than one) you will gain some traffic. If you’re still having some trouble making a gameplan to develop lead generation through a stellar email list, don’t sweat it! That is what we do. Quite well I might add. Give us a call and let’s fix that.

UP Agency | Digital Marketing Agency Toronto

5 Simple Tips & Tricks To Help You Gain Social Traffic

5 Simple Tips & Tricks To Help You Gain Social Traffic 2074 1263 Mike Arsenault

Social media can be tough. Growing your accounts, whether they are personal or business is hard work. We here at Up Agency have compiled a list of simple things to do to grow your social accounts. Follow these few easy guidelines and your social accounts will be booming in no time.

Know Your Target

Knowing your target is quintessential to growing your traffic. Having a basic understanding of their likes, dislikes and general hobbies will help you greatly in gaining an influx of consumers. But first, how do you understand your audience? By tracking the data, of course. Using a social media analytics tool such as Sprout Social you will be able to determine the habits of your target, well at least the social ones, not the secret gross ones. Once you understand who your audience is, it becomes ultimately easier to connect with them on a more personal level.


Don’t Post At Irrelevant Times

From your gathered data it should be fairly simple to know the appropriate time to post. But just in case you still don’t know there are resources out there to help. Sites such as kissmetrics, Hootsuite and Hubspot all have posting schedules to help you find the best times for you to gain a wider audience reach. Once you think you’ve found the perfect time to post, give it a test run to find what works for you.


Grow Traffic with Social Proof

First, what is social proof? Well, it’s the notion that people will follow the action of the masses. It basically is showing people your product and why others like it therefore they should like it too. Below are a few simple tips on how to grow your social proof.

  • Customer testimonials: 92% if users are more likely to trust non-paid recommendations
  • Influencers: 49% of users rely on the recommendation of an influencer
  • Social Shares: if done properly it can create a herd like mentality


Use Personality

Giving your brand a voice and personality is one of the most painless ways for gaining traffic. Consumers find it easy to connect with something that has a more human like aspect to it as opposed to those who don’t. Don’t be afraid to engage with your audience, as it gives your brand more of a voice. And laughter is key when it comes to creating a brand personality, if you can make your consumers smile or laugh while interacting with you, you’ve won them over. Being honest and having fun are the two most important things to remember when developing your brand’s personality. Just remember to stay true to your brand’s message throughout all of the interactions you have with your audience.

Social Influencers Can Be a BIG Help

Humans are more likely to judge something based on the opinion of someone else. When choosing an influencer you must always ask the question “what influence would share this? It’s important to remember that they must be relevant to the brand of your industry. You must also make sure that they have a highly engaged social following, if you get someone who doesn’t and they retweet your tweet, it’s good but not as great as it can be. ”   

Screen-Shot-2016-03-02-at-1.59.54-PM-compressor (1).png

So there you have it folks, some simple ways to help increase your social traffic. For more tips and tricks check out the insane rule of thirds to help gain more followers. Leave a comment below to let us know of the ways you use to increase your social traffic.

UP Agency | Digital Marketing Agency Toronto

5 Things you Need to know about Marketing to Millennial Moms

5 Things you Need to know about Marketing to Millennial Moms 1244 758 Mike Arsenault

Women still control the majority of the purchases in the home but don’t be fooled; millennial moms aren’t the same as the moms of the past. Make sure your company is using digital marketing to direct marketing strategy for these millennial moms the right way.

She’s techy

It’s not 1980, these women know how to use a computer, and they grew up with technology. Try and find a millennial mom without a smartphone… You probably can’t. 94% of millennial mothers currently have a smartphone in Canada and an additional 51% also have a tablet. These mommas have numerous social media accounts and spend over 2 hours a day on their phones alone.

She never leaves her phone at home

Millennial moms will use every tool available to ensure they’re making the right choice. She scours Pinterest for recipes, texts photos to her friends, hunts for better prices and reads reviews all before heading to the check out. She doesn’t have time between cooking and taking Timmy to T-ball to return products that weren’t good enough. Have a good marketing strategy so you can always be one step behind these millennial moms. Let’s face it; moms are always one step ahead.

The Internet is her Mommy group

When women entered motherhood back in the day, friends, family and new mom groups were the ultimate source of advice and recommendations. That hasn’t changed for millennial moms, but the mommy group just got a whole lot bigger…like the whole world bigger. There are endless resources online and Millennial Moms are taking advantage. They are their own digital marketing strategists, so be wary and tready very carefully in your direct marketing tactics for these millennial moms.

She’s very vocal

Millennial moms are in a constant conversation about what to buy in person and online. What soap is safest for baby, what yoga pants can take a beating, what can you do with chicken for the 6th time in a week. The average millennial mom is asked for product recommendations 9.6 times a month and will make product suggestions 10.4 times a month voluntarily. If something works for her, she’s going to talk about it.

She’s not Mrs. Perfect and she’s cool with it

The “SuperMom” kick was fun in theory. Giving mom credit for doing all the awesome stuff she does was a great idea. But, what it over looked was how bad it made women feel when they were tired or really just didn’t want to “do it all”.

Millennial moms are not letting Motherhood define them; they’re taking time for themselves and enjoying some freedom. The persona of the “mom” consumer is the same in many ways but vastly different in others. Talk to her like shes a mom of the 80s and she won’t hear you. Get it right, she’ll love you and the world will know.

Where would we be if it weren’t for our mothers? All those back to school deals and all that meticulous scouring through flyers to find the best deals, Coupon crusaders (you’re welcome Marvel). We may not be millennial moms, but we can definitely try our best to make sure you’re marketing strategy is only one step behind them. Let’s talk and see if we can make something happen, I mean we’ll never be moms – but we can try our best to help them in their scouring.

UP Agency | Digital Marketing Agency Toronto

Using SEO to find your Mr. or Mrs. Right Consumer

Using SEO to find your Mr. or Mrs. Right Consumer 2074 1263 Adrian Lischer

Building a foundation for your business is a lot like online dating.

Come again?

Now hear me out. When you start your business, you are providing a service to a particular niche. When you are searching for Mr. or Mrs. right, you already have a preconceived notion of how you would like your ideal partner to be. This preconceived notion is whom you are targeting with your niche. These ideal partners are your future consumer base.

Make sense so far, no?

Now comes the hard part. How are we going to get them to fall head over heels for your niche? First and foremost, you need to get that initial traffic, you have spent countless hours upgrading your website to make it as aesthetic, informative and educational as possible. There is nothing standing in the way between you and your perfect consumer. Except for the fact that you have no idea how to get them to your website. In an online community that is overly crowded, how are you going to stand out?

By mastering your SEO.

If you are not familiar with the term, SEO stands for search engine optimization. Your goal is to have search engines find your site and rank your relevance so that it appears at the top of a search engine result. It is a continuous process, which requires maintenance, testing and monitoring. Just like the perfect relationship (if there ever was such a thing), perfecting an SEO will take a lot of work.

Here are 5 tips as to how to optimize your search for your perfect consumer: 

TIP 1: Increase Website Usability 

Website usability is a term that I came across when reading an article written by Jeff Bullas. It’s a term that outlines 5 key points:

  • Effectiveness
  • Efficiency
  • Learnability
  • Memorability
  • Error Prevention


Check out his piece on how to maximize these in order to increase your SEO.

TIP 2: Outbound Links

Outbound links are meant for sharing remarkable content. Send your perfect consumer to a great article that you read, or something you find interesting. Chances are, if they are your Mr. or Mrs. Right Consumer, they will share similar interests. Plus, a study conducted by Reboot shows that there’s a positive correlation between outgoing links and its search rankings.

TIP 3: Keywords

Keywords help increase your relevance in search optimization. However, do not put all of your time into maximizing keywords. Make sure your content is valuable. You want to offer value to your consumers when they get on your website, because search engines not only rate keywords, but also how long these visitors stay on your page, how quick they leave and how many pages are viewed.

TIP 4: Create Valuable Content 

This is self explanatory. Imagine you’re sitting across the dinner table from your Mr. or Mrs. Right. You would hope (or at least, I hope you would) that the conversation would offer value. You want to learn about them, their interests, fears, passions and goals. The list goes on. You would aim to learn something, so you left with more than just a hit to your bank account. Use your niche to create or curate valuable content that will ultimately intrigue your Mr. or Mrs. Right Consumer.

We’re not asking you to bend over backwards. Just be honest. Honesty is the most valuable currency any agency can use these days.

TIP 5: Strategically Navigate Your Site

Lastly, make sure your website is navigable. You want your website to be intuitive. This means that the visitor will know where to go, and how to get there. The last thing you want is for your website to be a frustrating labyrinth. Check out this article by InstantShift that outlines how to make your website more intuitive.


The perfect relationship is hard work. It is time intensive, and full of heartache, heart break and sorrow. Yes, we are still talking about your search for Mr. or Mrs. Right Consumer. Take these tips, and implement them into action. Nothing worth working for comes easy.

Listen, we’re no dating experts (as much as we would like to think we are), but we are digital marketing experts. Let’s talk and see if we can help you find your perfect consumer.