Inbound Marketing: Build It and They Will Come

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Inbound Marketing: Build It and They Will Come

Inbound Marketing: Build It and They Will Come 2074 1263 Adrian Lischer

If you build it, they will come

Ray Kinsella may not have known why he was building a baseball diamond but he knew if he built one they would come.  This is inbound marketing in a nutshell. Build something awesome that people need and they will come to you.  If you are new to the inbound marketing world, let me give you a look at the first, and most crucial step, attraction.

I would argue that the attraction stage is the most essential of the inbound marketing process.

Why you ask?

Attraction is where you grow brand awareness and establish your reputation as an industry thought leader. You are a platform for which customers can rely on receiving information. It is however important to remember, that you are not attracting just anyone, you are attracting your buyer personas. You have a particular niche, so cater your created and curated content to your specific target.

Along with being specific, you must be consistent. If you’re implementing an inbound campaign chances are results won’t show overnight. It’s not a sprint, rather a marathon. I don’t have an answer for how quickly your ROI will be evident but I do know you will reap the benefits of what you ultimately put in. It’s easy to become discouraged when all your hard works seems to go unnoticed but you’ve got to stick with it, it’ll be worth it.

3 keys to optimize attraction:

  • Blog
  • Keywords
  • Social Publishing

 

Blogging helps drive traffic to your website and helps covert traffic into leads. There are endless blogs about blogging so I won’t go into detail on how exactly to blog. Once you have a blog it’s imperative you know where to share it.  Wishpond  is a wonderful resource that outlines the different social platforms and the benefits of each. Once you understand the benefits of each platform you can then determine which makes the the most sense for your audience.

Keywords are what drive your awareness through search engines. The more keywords, the higher the SEO, the higher your search result on various search engines. Unfortunately, it’s not as simple and throwing in a couple words. Head over to WordStream and learn some of the basics of SEO and keywords

Now what is Social Publishing? Social publishing is an umbrella term for the management of web content. It’s about creating conversations with your target through multiple social media outlets. Facebook posts, tweets, email campaigns, comments on videos, etc. and create consistent interaction, help build brand identity and form relationships.

Have a plan

You may be eager in the beginning of your social media conquest, but we recommend taking it slow and have a written strategy. The most common mistakes are not using the appropriate social platforms and lack of consistency. Nothing screams I’ve given up, like a Facebook page that went from a post a day to a post a month.

The companies that give up on social media either try to tackle too much, or post too little. Much like traditional marketing, research is your first step. If you don’t know your customer, you can’t reach them.

Answer these questions before anything else:

  • Where are your prospects active?
  • What times they are active?
  • What content will they appreciate?

 

Once you know where and when your customers are active and what they find valuable all that’s left is to give it to them. Good luck!

If you are still a little confused and need help increasing your social presence, keywords, or social publishing power, give our team a call and let’s have a conversation.  Because in summation. That’s what the attraction stage is all about.

Adrian Lischer

Founder of UP Agency and lover of all things social. A Harsh critic of coconut water and people who put clothes on their pets. Digital artist, an avid photographer, invented fire, and Oxford comma enthusiast.

All stories by : Adrian Lischer